Hi, this is a pre-sales question. We’ll need to use an ad server in a non-traditional way and having the ad server integrated into an existing java .WAR is our first choice. We need to have internal server modules making requests to the ad server and since performance is a major requirement, we don’t want to make a remote call whenever we need to fetch an ad.
1. Is it possible to embed AdvertPro into an existing .WAR?
2. If this is possible, can the JSP tag library be used to fetch ads from the ad server in the same servlet container, i.e. no HTTP or remote calls, simply in-band API calls?
3. Is there any extension point/plugin to receive text ads in an XML format, i.e. the link, target URL, and ad message are not pre-rendered into HTML but rather listed as plain-text nodes in an XML document?
4. Regarding performance, do you have any performance benchmarks? load, throughput, latency, etc..
Thanks very much,