I’m still fairly new to advertserve, but I’ve noticed that there has been a discrepancy between the traffic stats on our site and the number of our impressions that we’re tracking on Advertpro. Say we’ve had 800,000 page views for the month of august, with two zones on each page calling one banner each, we should have 1,600,000 total impressions for those two zones, correct? Well, we’re registering half that many Impressions..
Now, I’ve seen they banners load properly on our site. What could be the culprit here? Please help!