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1 Answers

daily capping option?

Asked by: ingenuity1996 371 views User Questions

Does advertpro allow daily capping? Say an advertiser wants to cap it at 1 per 24 , 200k impressions a day with no end date. what is the best way to set that up?

1 Answers

  1. on Dec 29, 2006

    This can be done if you could set an end date on the campaign. Maybe you can set it to run for a year or two? I guess whatever coincides with how often the advertiser renews their buy/contract would work best.

    To set it up, you first need to figure out how many total views to allow for the campaign. If you want 200k per day for 365 days, that would be 73 million, which you’ll put into the ‘Max Views’ field on the ‘Delivery Options’ screen of the new campaign wizard. On the ‘Date and Time Targeting’ screen you’ll want to enter the start date and stop date.

    After the campaign is created, there is one additional step. Select ‘Delivery Options’ from the ‘Change View’ drop down on the right side of the screen. You want to set ‘Even Distribution’ to ‘Yes’ and save your changes. That tells the ad server to divide up the max views evenly between the start date and stop date, so it will deliver 200k impressions per day. Our even distribution is fairly sophisticated in that it analyzes your traffic and will deliver more of the views during heavier traffic periods of the day and it also ensures that the campaign delivers views throughout the entire day versus running out of them in mid-day by delivering too quickly.

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