I have set up 2 campaigns per zone.
My “Base” list and my “A” list. Publishers with a decent CTR get added to the “A” list where they are allocated more impressions. (This is the only way I could see to give extra weight to the better publishers).
It’s not a perfect solution, because it is essentially a separate campaign and all that that means.
My question though is as follows:
At the moment I initialize each campaign with say 10000 impressions. I start off the base campaign, and then after a week of getting feedback I begin the A list campaign (both with even distributions).
Is it better to give 20000 impressions to the Base list, and then when I begin the A list to subtract and transfer what I need, or should I keep them separated from the start.
In a case like this, how would changing the numbers affect the distribution?
Is there a better way to do what I am doing (regarding giving weights to the Publishers)?