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4 Answers

date/time targeting

Asked by: bkeelane 451 views User Questions

I have an ad that I want to show up 100% of the time m-f 9-5. When it’s not those days/times i have a default ad set up in it’s place. However.. The only way I can get my time targeted ad to show up 100% of the time during business hours is if I check the box to make it the default ad.. Otherwise the default ad and my targeted ad will rotate within that zone.

Making it the default ad however overrides the date/time targeting and makes it appear outside the days/times specified.

Is there a way around this?

4 Answers

  1. renegade_mike on Aug 02, 2007

    Yes, what you need to do is edit the zone and select Campaign Assignments from the Change View drop down on the right. Scroll down to where you see Adjust Assignments and it lists each of your campaigns. Increase the Chain value of the date/time targeted campaign to be greater than the default campaign and save your changes.

    That will give it 100% priority when it can be targeted. The ad server always displays a campaign from the highest chain possible and it will not pick a campaign from lower chain(s) unless no campaigns in higher chain(s) can be displayed. This is a very powerful way to order campaigns when combined with even distribution, frequency capping, and/or different types of targeting.

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  2. bkeelane on Aug 06, 2007

    I tried that and it is still not working – I’ve attached a screenshot to show how i have the campaign assignments within the zone set up

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  3. renegade_mike on Aug 06, 2007

    Do you have even distribution, frequency caps, or any types of targeting set on the 9-5 campaign? I would double check that. Any of those things could throttle delivery of the campaign and allow for some default impressions to slip in here and there.

    Another thing to take into consideration is competitor conflicts. If this advertiser has the “Internal Campaigns” competitor setting checked, that will make it so that more than one of their campaigns can’t show up on a page at the same time. However, if you sit there and constantly refresh the same page, you won’t get their ad a second time until 10 seconds pass. Essentially that is how the conflict filtering works, it allows 1 impression per every 10 seconds per every page. You can change that timeout under Settings > Basic > Server if you think it’s unreasonable (it’s called Competitor Conflicts).

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  4. bkeelane on Aug 06, 2007

    Thanks.. it was the internal competitors that was doing the damage..

    thanks for your help

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