Here is something strange that happened.
We have a new site “A” where we are running only 1 ad (with a Keyword for targeting).
On the new site “A” the ad would display, and then not display again for a few seconds after an immediate refresh, instead showing the default ad, which is not what we wanted.
I tried changing different variables.
I have the self-competition set to ‘on’ for this advertiser as he has multiple size ads that run on multiple zones on other sites.
It turns out that when I changed Competitors Conflict time to 1 second (in Basic Settings) from 10 seconds this problem disappeared.
What will keeping the setting at 1 second really affect?
What will happen on pages with multiple zones, will competitor (or self competitor) ads potentially be displayed or blocked?
What is the “right” number to keep it at?
Is there an alternative/better solution to changing this number for this problem?