My publisher is displaying our ads on 1 zone.
They want to be able to control which ad gets displayed.
The solution we decided on was Keywords. They are rotating our ads, and each campaign gets the same code, but with a unique keyword.
Here is the question, I assume the answer is Yes, but I need to confirm it:
Does adding the Keyword to the HTML automatically exclude all other ads which didn’t specifically target that keyword in the campaign (for instance leaving the keyword section blank)?