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3 Answers

Ad Inventory / Sales Management

Asked by: atoz 463 views Feature Requests

I am in need of an easier way to manage available inventory so I can write proposals and maximize sales. I am stuck right now using a spreadsheet with monthly estimates for each unit and then I type in numbers of impressions that have been sold. I run into problems when advertisers start or end campaigns mid-month and I can’t easily see that space is oversold for the first half of the month and undersold for the last half, for instance. I also have trouble syncing accurate estimates for each unit with AdvertPRO’s historical stats.

Anyway, it seems like an integrated system would be great for AdvertPRO, but I also realize it’s probably not in the plans. Perhaps this question has come up before and you have some suggestions? I’m having trouble googling for answers because the terms are too broad. The sales management software I have found is made for offline publishers.

3 Answers



  1. renegade_mike on Nov 16, 2007

    We aren’t planning on anything to help with sales management specifically, but we are planning to implement inventory forecasting and utilization reports.

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  2. atoz on Dec 31, 2009

    Is the forecasting and inventory management still in the plans? I believe the Google ad server now has this feature. This feature would save me so much time I almost tried their server, but I know… it’s not worth it. ;)

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  3. renegade_mike on Jan 01, 2010

    Yes, we are still planning on doing the inventory forecasting and management. It will not be in the version coming out next month, but it will be in the following version. Not sure when that one will be available, but we are planning on moving to a shorter 3-4 release cycle so it shouldn’t be as long of a wait.

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