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Theory/Understanding confirmation?

Asked by: tdiaz 1052 views User Questions

Lets see if I have this right;

On accounts, we have three options- the administrators, thats us. Who pay the bill for the AdvertServe.

The advertisers, these are the sources of our ads, the people who we are charging to place ads for-

The publishers, these are the sites whom we, the administrators are placing ads that we are charging the advertisers for.

When I get an ad order, I create a media item that contains that ad content.

To get an ad on a publishers site, I create a zone (container?) so that I now have control of a portal on their page.

To get an ad to appear in that Zone, I create a campaign that links that ad together with that zone.

—-

The zones- if I have 100 sites, and each site has a Leaderboard (728×60) on it- and I have a zone that is a Leaderboard (728×60), do I need to create 100 different of the same zones if I am going to run potentially different content on these 100 sites, or can I have some stuff thats going to geographically target, with a heavier priority or other such targeting rules and whatever ultimately does not satisfy a targeting rules gets ruled out until something does qualify and thus, show up on the site?

In other words, if as far as what I’m running physically, is the same ad code on 100 different sites, of 5 different zones- but I have varying content, do I need more than these 5 zones?

but if I wanted to further work it out in that I had certain content for home pages and certain content for sports pages, news pages, blog pages, etc- then I would need to have a different zone for each of these?

As in, I have 100 sites, 5 items on each sites home page, so thats 5 zones (5 different sized items), and then I have 5 additional other items that show on all sub pages of a site, so that would mean I need 10 zones total, and the content on these is then worked out by the targeting rules?

Thanks. :)

12 Answers



  1. renegade_mike on Jan 10, 2008

    On accounts, we have three options- the administrators, thats us. Who pay the bill for the AdvertServe.

    The advertisers, these are the sources of our ads, the people who we are charging to place ads for-

    The publishers, these are the sites whom we, the administrators are placing ads that we are charging the advertisers for.

    When I get an ad order, I create a media item that contains that ad content.

    Correct.

    To get an ad on a publishers site, I create a zone (container?) so that I now have control of a portal on their page.

    Yes, for maximum placement flexibility that’s the way to go. However, it is possible to share the same zone(s) between many publishers. You have to use theme targeting, referrer targeting, or publisher opt-out to control which publishers get certain ads if you do that. If you don’t have hundreds of publishers and maintaining seperate zones for each of them won’t be too much work I’d recommend it. Usually only a large ad network with generic feeds of ads will go with the shared zones approach.

    To get an ad to appear in that Zone, I create a campaign that links that ad together with that zone.

    Correct.

    The zones- if I have 100 sites, and each site has a Leaderboard (728×60) on it- and I have a zone that is a Leaderboard (728×60), do I need to create 100 different of the same zones if I am going to run potentially different content on these 100 sites, or can I have some stuff thats going to geographically target, with a heavier priority or other such targeting rules and whatever ultimately does not satisfy a targeting rules gets ruled out until something does qualify and thus, show up on the site?

    In other words, if as far as what I’m running physically, is the same ad code on 100 different sites, of 5 different zones- but I have varying content, do I need more than these 5 zones?

    As I said above, it is possible to use only 5 zones for all 100 sites and then use various types of targeting to control which publishers get which ads.

    but if I wanted to further work it out in that I had certain content for home pages and certain content for sports pages, news pages, blog pages, etc- then I would need to have a different zone for each of these?

    You can use referrer targeting to do this. In the context of the ads, the referrer is actually the page displaying the ads.

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  2. tdiaz on Jan 11, 2008

    Okay, cool- I got it all mostly mastered from a basic viewpoint then.

    The other part I didn’t touch on- each zone should only be used once per page? If you put the same zone code twice on the same page, you’ll get double content?

    ..and the dynamic media type, that I’m considering using for tracking, that will deliver itself to the page and act, since I want a unique set of data for each publisher, I would then need to create an individual zone and media type for each publisher with that specific content in it? Or could I create one zone and have it target the media type by TLD?

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  3. renegade_mike on Jan 11, 2008

    The other part I didn’t touch on- each zone should only be used once per page? If you put the same zone code twice on the same page, you’ll get double content?

    Well, the ads would still rotate in both places, but it’s possible the same ad could come up in both at the same time. The same will happen with two entirely different zones. If you want to assign an advertiser to multiple spots on a page but only have them show up in one at a time, edit their account and select Account Competitors from the Change View drop down. Check the box labeled Internal Campaigns on that screen, which will prevent more than one of their ads from showing up on a page at a time.

    ..and the dynamic media type, that I’m considering using for tracking, that will deliver itself to the page and act, since I want a unique set of data for each publisher, I would then need to create an individual zone and media type for each publisher with that specific content in it? Or could I create one zone and have it target the media type by TLD?

    That was for the Urchin code? I think a single zone/campaign/media will be fine for that. Just generate the zone code for each publisher seperately, selecting their account + zone in the code wizard. That way you will still get stats for them each individually and have an overall total for the zone as well.

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  4. tdiaz on Jan 11, 2008

    renegademike;2421 wrote:
    That was for the Urchin code? I think a single zone/campaign/media will be fine for that. Just generate the zone code for each publisher seperately, selecting their account + zone in the code wizard. That way you will still get stats for them each individually and have an overall total for the zone as well.

    Yes- it’s the Urchin code except that they would all different for each domain (publisher) .. unless.. using one code would in theory work and still allow me to gather the Urchin data. Or in the case of AdvertServe, can I gather the same type of data via custom report as I get with the former setup?

    Basically, the intent is to sell ad space with standard statistics and not “made up stuff”, by having the same data none the less- and an Urchin code in a dynamic media/zone would be a zone that we would tell the publisher to put at the bottom of their page/template where ever ads are displayed.

    What I’ve done is setup an Advertiser called “Urchin” and their ‘ads’ are (will be) the tracker code/script.

    So if I generate a code with publisher/zone, and the zone is the same- the publisher different, it’s generating a slightly different code each time, does that mean that all analytics done by AdvertServe are strictly based off the ad code and user variables for purposes of reporting sales/clicks/impressions?

    In other worse, if I created an Ad Code for Publisher A / Zone A but it ended up on Publisher B’s site- what happens to my statistics?

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  5. renegade_mike on Jan 11, 2008

    I think you may want to use only a single Urchin code for everyone. It would be difficult to get a combined total for everything if they are all tracked seperately.

    If you want to use a different Urchin code for each publisher, the only difference will be the ID# in that code right?

    <!--BEGIN GOOGLE ANALYTICS--><br /><script src="http://www.google-analytics.com/urchin.js" type="text/javascript"><br /></script><br /><script type="text/javascript"><br />_uacct = "<span style="color: Red;"><strong>UA-123456-1</strong></span>";<br />urchinTracker();<br /></script><br /><!--END GOOGLE ANALYTICS-->

    If you were to put a single code like that into AdvertPRO using a variable for the ID#:

    <!--BEGIN GOOGLE ANALYTICS--><br /><script src="http://www.google-analytics.com/urchin.js" type="text/javascript"><br /></script><br /><script type="text/javascript"><br />_uacct = "<span style="color: Red;"><strong>%%URCHIN_ID%%</strong></span>";<br />urchinTracker();<br /></script><br /><!--END GOOGLE ANALYTICS-->

    You could generate a zone code for each publisher and append &echo=urchin_id&urchin_id=UA-123456-1 to the end of the URL in the generated code so AdvertPRO would search replace %%URCHIN_ID%% with the value of the urchin_id parameter when serving the media.

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  6. tdiaz on Jan 11, 2008

    Ah, the variables – so thats how you would use them, learn more every day :)

    Thats perfect, because – yeah, your right, we’d want all of it together as well as perhaps separately, and the separate part we can get from the Google side of things – the together part we can gather here from the zone.

    So I created a dynamic media item, and a zone for it, and a campaign that compromises them both. But I can’t get them to show up in the Code Wizard under any of the selections.

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  7. renegade_mike on Jan 11, 2008

    Well, make sure you’re in the dynamic code wizard. You have to select it in the navigation menu on the left. If it still doesn’t show up, edit the zone and make sure its type shows as dynamic at the top and also that its status is set to enabled. Those two things are really the only thing that would prevent the zone from showing up there.

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  8. tdiaz on Jan 11, 2008

    ummm.. D’oh! – that side select has gotten me twice now! ;)

    .. so, like this? (Code created by selecting Zone)

    Thanks for the assistance ..

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  9. renegade_mike on Jan 11, 2008

    Yep, that code looks correct to me.

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  10. tdiaz on Jan 15, 2008

    Okay .. using the new ga.js code snippet ..

    <script type="text/javascript"><br />var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");<br />document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));<br /></script><br /><script type="text/javascript"><br />var pageTracker = _gat._getTracker("%%AD_ID%%");<br />pageTracker._initData();<br />pageTracker._trackPageview();<br /></script>

    Being served by this:

    <!-- BEGIN MY ADSERVE CODE --><br /><br /><SCRIPT language="JavaScript" type="text/javascript"><br /><!--<br />document.write('<SCR'+'IPT src="http://myadserver.ads.com/servlet/view/dynamic/javascript/zone?zid=17&pid=0&random='+Math.floor(89999999*Mat h.random()+10000000)+'&millis='+new Date().getTime()+'&echo=ad_id&ad_id=UA-123456-1" language="JavaScript" type="text/javascript"></SCR'+'IPT>');<br />//--><br /></SCRIPT><br /><br /><!-- END MY ADSERVE CODE -->

    Does upper/lowercase make any difference on the ad_id, %%AD_ID%% bit?

    Is there any way to see what code is actually generated when the ad snippet is envoked?

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  11. renegade_mike on Jan 15, 2008

    Yes, the case matters for %%AD_ID%% — it should always be uppercase.

    You can see the code if you view this URL:

    http://myadserver.ads.com/servlet/view/dynamic/html/zone?zid=17&pid=0

    I just changed /javascript/ to /html/ where it’s highlighted in red. That sends back HTML output, so you can view the source easily.

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  12. tdiaz on Jan 15, 2008

    It appears to have started working, perhaps they’re behind on reporting more than they say they are. The question on the upper/lower case was related to the &echo=ad_id&ad_id=UA-123456-78, that it should not be or does not matter, that it’s not &echo=AD_ID.. but it appears to have answered itself.

    now the bigger question, what kind of data am I gonna get.. :)

    This system kicks butt :)

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