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DirectTrack? / Third Party ads

Asked by: tdiaz 676 views Third Party Ads

We are using are unique ID’s for our publisher names, which are numerical values. Would it be possible to insert this data with a variable – without changing the code given to the publisher already? Or do we need to do &echo%%PUB_ID%% or something similar in the URL being given as well?

Is there a list of third party servers/content thats supported?

10 Answers



  1. renegade_mike on Jan 22, 2008

    Yes, you need to use the echo parameter to define that variable. No other way to do it.

    We have a documented list of popular third parties here:
    http://www.advertpro.com/docs/1.0/html/manual/thirdparty.html

    At the bottom of that page, we also have generic instructions you can use to integrate with third parties we don’t have documentation for.

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  2. tdiaz on Jan 23, 2008

    In another fashion, we track each publisher by a unique four digit code- if we were to add to each banner code: .. by putting %%PUB_ID%% in my affiliate network code that I have used in the Media attributes where they would be looking for my third party tracking?

    and is there any harm in declaring pub_id=6502 in there and never using it in the media code?


    <NOSCRIPT>

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  3. renegade_mike on Jan 23, 2008

    You should also add &echo=pub_id&pub_id=6502 to the URLs in the <IFRAME> and <IMG> tags.

    For a publisher to track clicks on your code, they would need to use the cturl parameter:

    http://www.advertpro.com/docs/1.0/html/manual/thirdparty_advertpro.html

    They add the cturl parameter to the URLs in the code and set its value to their own tracking URL.

    Also, it’s no problem to declare pub_id and not use it in the media code. However, the reverse is not true. If you have %%PUB_ID%% in the code and it’s not defined it won’t be replaced and that can cause URL syntax errors.

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  4. tdiaz on Jan 23, 2008

    But for my side, all I need to do is my pub_id inclusion, the cturl does not involve the output from the Code Wizard at all, so that I can distribute code to publishers one time and not have to update it?

    ..and point the third party folks at the URL above to get that added to their code..

    Thanks,
    Tony

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  5. renegade_mike on Jan 23, 2008

    Yes, that’s correct.

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  6. tdiaz on Jan 23, 2008

    In looking back, I’m semi-confused, Publisher meaning the site I’m placing the ad code on, them needing to track clicks? Or do I need to add the cturl info to the Code Wizard generated code as well as my %%PUB_ID%% to the URLs as noted?

    The PUB_ID is for the affiliate to pay us per the site it appeared on, we will then take our commission and pay the rest to the owner (publisher) of the web site the sale/lead/whatever was generated from.

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  7. renegade_mike on Jan 23, 2008

    You do not need to do anything with the cturl parameter. That is for the publisher to worry about. If they’re putting the AdvertPRO code you give them into their own ad server (versus putting it directly into their site) they can add the cturl parameter to track clicks in their ad server if they want.

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  8. tdiaz on Jan 24, 2008

    Ah, gotcha. If they’re doing it on say their own internal setup using OpenAds, etc – they need it. Not for me to worry, good deal. Thanks. :)

    So if I’m asked, I can provide them with that information.

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  9. tdiaz on Jan 24, 2008

    Oh, one more bit, does any addition such as &echo=pub_id&pub_id=6502 have to be the very last thing or can it just be among the codes, and if I have a refresh=90 in there, do I go before or after that?

    document.writeln(‘

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  10. renegade_mike on Jan 24, 2008

    The echo parameters can be placed anywhere in the URL. However, if the cturl parameter should always be last so echo should at least be before that one.

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