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3 Answers

Targeted by geography

Asked by: Ric 413 views User Questions

I’m attempting to target banners by DMA. I have had a lot of success using this feature, but I seem to be unable to target the Columbus, OH DMA for some reason. Any suggestions as to why I might be struggling to target that DMA?

Ric.

3 Answers



  1. renegade_mike on Feb 04, 2008

    So the problem is that you aren’t get many or any views when you target Columbus? I’d look at the DMA reports and see how much traffic you actually have coming from there. If it’s not a lot, consider putting the campaign in a higher chain to guarantee it gets served to visitors from Columbus before any other campaigns. Make sure it has some kind of limit on it though, such as even distribution or a frequency cap — otherwise it will be the only campaign they see because the ad server won’t move down to lower chains if it has anything in higher chains to display.

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  2. Ric on Feb 04, 2008

    I’m selling banner ads by DMA… I have a salesperson in Columbus DMA that calls up our site from Columbus DMA and he doesn’t see the banners. I can target the banners to both Cincinnati (where I am) and Columbus and they appear just fine in Cincinnati. I’m just wondering if there are any problems with the underlying data for Columbus or if there is something else that I’m not thinking of…

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  3. renegade_mike on Feb 05, 2008

    Well, you should be aware that we cannot resolve the location of 100% of visitors at the DMA level with enough confidence factor to target them. Visitors with wireless connections (cellular) or AOL cannot be pinpointed at the DMA level because they all route traffic through a central hub. I’m sure that many visitors from Columbus are being identified though. Your sales person is just an exception.

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