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6 Answers

Tracking our ads on another site

Asked by: bkeelane 496 views Third Party Ads

We will be placing our ads on another site and want to track the impressions, click throughs etc. Can I just upload the banners to advertpro and send the other website the url that advertpro generates (example: http://adserver.racingone.com/servlet/file?id=737)

Or do i have to do the whole block of code that the code wizard creates.


6 Answers

  1. renegade_mike on Apr 17, 2008

    That URL is only designed to serve the creative file (GIF, JPG, SWF, etc…) for the ad and doesn’t actually do any tracking on its own.

    You need to set up at least a media and generate code for it with the code wizard to give to the web site.

    If this is going to be more than a one-off static placement of an ad, I’d suggest going the whole way and setting up campaigns/zones. You should also probably create a publisher account for this web site so they can log in and check their statistics reports. It is important to do that up front because when you generate code with the code wizard you must generate publisher code, otherwise it won’t track impressions for their account even if a zone is only used by them.

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  2. bkeelane on Apr 17, 2008

    so if I have 12 banners I want to rotate in this one campaign – I would set up the campaign – assign the 12 banners to it and then run the code wizard for that campaign – and then give them that campaign code? Doing that will track everything correct? I’m not worried about them being able to log in to see their ads – they won’t need to do that.

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  3. renegade_mike on Apr 17, 2008

    Yes, that would get the job done if all 12 banners belong to the same advertiser. A campaign can only contain banners belonging to a single advertiser. If it’s 12 different advertisers then you need a campaign for each, which requires a zone to rotate them all so you’d generate a zone code for the site to run in that case.

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  4. bkeelane on Apr 17, 2008

    it’s all the same advertiser but different flight end dates – so i would need the zone code then. Do i need to edit the code before handing it off to them or give them any instructions? or just hand the code over as is?

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  5. renegade_mike on Apr 17, 2008

    Yes, you definitely need to use a zone with multiple campaigns then. No changes need to be made by you to the zone code generated by the code wizard. They can simply copy and paste it into their web page(s) where they want the ads to appear.

    If they will be running the zone code with their own ad server, they may want to insert their click tracking variable/macro into the code so they can track clicks on their end too. That is documented here: http://www.advertpro.com/docs/1.0/html/manual/thirdparty_advertpro.html They just need to insert the parts highlighted in blue in the second example and substitute their own click tracking variable/macro for %%CLICKTAG%% which is the one AdvertPRO uses.

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  6. bkeelane on Apr 17, 2008

    awesome! thanks so much for your help!

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