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5 Answers

Custom targeting blocks non-targeted ads?

Asked by: dickhamill 432 views User Questions

We’ve just started using custom targeting to prefer certain ads based on application parameters on our sites. One thing we’ve noticed:
If we have several campaigns for the same zone, and one of those campaigns targets the zone, it seems to exclude other campaigns that don’t specifically target those parameters.

So, for instance, we’ll have 4 campaigns in a zone.
Then, we’ll sell a 5th ad for that zone, and this one will have a custom target so that it only shows up in that zone.
After having one custom target, none of the more generic ads will show in that zone.

Is that normal behavior? It’s causing us to add very general custom targeting to all our ads so they’ll get in the rotation.


5 Answers

  1. renegade_mike on Apr 29, 2008

    Edit the zone and look at the Exclusive Targeting box. Is custom targeting selected there? It would cause this type of behavior if it’s selected. What it does is make the ad server always deliver a campaign with a custom targeting match even if there are other generic campaigns which could validly be shown as well. It’s equivalent to placing the custom targeted campaign in the highest chain possible.

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  2. kemery on May 06, 2008

    I checked the zone and custom targeting was selected. I changed it to keywords but this doesn’t seem to have changed the behavior. This zone also uses the automatic refresh option, would that have any effect on the behavior at all?

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  3. renegade_mike on May 06, 2008

    Automatic refresh wouldn’t cause this type of behaviour.

    What is the chain and priority of the custom campaign set to? Edit the zone and select Campaign Assignments from the Change View drop down to view those settings for all campaigns in the zone. If the custom campaign is placed in a higher chain, it has the same effect as custom targets being set for exclusive. You should have it in the same chain as the other generic campaigns if they’re intended to rotate together.

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  4. kemery on May 06, 2008

    The chains and priorities of the campaigns are the same.

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  5. renegade_mike on May 07, 2008

    There must be something else going on here. Can you send an e-mail to [EMAIL=support@renegadeinternet.com]support@renegadeinternet.com[/EMAIL] with the ID# of the zone and a link to a page where it’s displayed? I’m sure I can spot what’s wrong if I check them over from top to bottom a lot faster than going back and forth here.

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