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Asked by: dacarr 433 views User Questions
If a visitor is recorded as a bounced visitor, in Google Analytics – for example the visitor loads a page and then immediately hits their browser’s back button – does AdvertPro still record the ads loaded on that page as a view delivered?
renegade_mike on Dec 04, 2008 Log in to Reply
My understanding is that a bounced visitor is a visitor who viewed only one page. That does not necessarily mean they left before the page completed loading. They may have read the whole page or they could have left instantly, but the bounce reports do not specify. In any case though, the ad impressions will be counted if they were loaded completely. This is also true of ads at the bottom of your page. Did the visitor scroll down to actually see them? They are counted either way, which is why bottom of the page ads are generally sold at lower rates.
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dacarr on Dec 04, 2008 Log in to Reply
So, if I understand correctly, the number of ad views AdvertPro reports on any given day it the most accurate reflection of how many page views we had on that day?
If I have 3 ads per page, and 30,000 ad views, then I should have roughly 10,000 page views? Give or take a few?
Yes, that’s correct and you do have to give or take a few. The ads can be blocked as well by ad blockers, but to a lesser extent than Google since they are a much bigger target for blacklists.
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