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4 Answers

Email as a media type?

Asked by: chrislaradesigns 476 views Feature Requests

Think it’s great we can track banners in emails by generating E-Mail friendly code, was thinking as a suggestion why not allow for tracking of html emails by allowing their to be ‘Email’ as a media type when creating new media?

Being that email usually doesn’t have a set width or height, I attempted to setup an email to track, by going to media > html banner > selected larger custom 800×540 (emails usually have different sizes but figured this larger canvas would cover the gamet), then I entered the in the html code (see media id 123 as an example), preview’s fine. Then I go to generate email friendly code, and the media get’s corrupted. I know this is because the system is not setup to potentially handle this type of format, but it were to work, might be a good way for customers to use the program as an all in one media (banners and email) impression, click, conversion tracking tool?

4 Answers

  1. renegade_mike on Mar 19, 2009

    There’s a big roadblock to this. E-mail clients either block or do not support <SCRIPT> or <IFRAME> tags. That’s a big roadblock because those are the only two possible methods for dynamically inserting HTML into web pages and they won’t work in e-mail. Our e-mail codes are driven by an <IMG> tag, which we can populate dynamically but it’s only capable of displaying GIF, JPG, or PNG banners.

    You did give me an idea though. What if AdvertPRO were actually taking your mailing list and sending the e-mails? That could be interesting because then we’d be able to insert the ads into the e-mails before they’re sent. It’d be a lot of work, but definitely something for us to think about.

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  2. chrislaradesigns on Mar 25, 2009

    Hey Mike, thanks for your response. Couldn’t it be as simple as taking some html code that is already email friendly and has images pulling from server A. The images and links in the html have %%CLICKLINK%% on them. So then once you insert the code into ‘Email’ media, it takes that code, pulls changes out the %%CLICKTAG%% with a url that will be trackable by Advert (track clicks), then if needed to track impressions can pull the image path and rehost the images so you can track impressions. Then when you go to generate email code in the code wizard, it spits out the same html that was originally entered except it now has unique links to track and images are rehosted by system?

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  3. renegade_mike on Mar 25, 2009

    That’s brilliant! It would be easier to implement and then you could use your existing mail sending software. The only limitation would be that the whole thing would be tracked as a single media. You wouldn’t be able to see how many clicks were done on each individual link, but perhaps that could be solved by adding a unique custom field or keyword value to each link.

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  4. chrislaradesigns on Mar 26, 2009

    That sounds great! Now here’s the icing on the cake. I think this could also tie into Behavioral Targetting, I know that was requested from Advert from another customer where the system would know if User A, clicked Email Media A, then Show banner display B. Or if User A converted on Email Media A then show banner display C, stuff like that could be awesome retargetting of media based on user actions.

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