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1 Answers

Track impressions with OAS, Open Ad Stream

Asked by: impatient 2968 views Third Party Ads

One of the publications we work with wants to be able to track impressions and clicks as well – I assume so they can pull down the ad once the guaranteed impressions are served. They use OAS, Open Ad Stream. I think there is a way to adjust the code I provide in order to do that but I’m not sure how. Thanks!

1 Answers

  1. renegade_mike on Apr 30, 2009

    Yes, you can make some changes to the code so they can track clicks in OAS. See the following: http://www.advertpro.com/docs/1.0/html/manual/thirdparty_advertpro.html

    The second code example shows where you need to add &encode=1&cturl=%%CLICKTAG%% to the code to track clicks.

    I’m not sure what OAS uses for their click tracking macro, but whatever it is should go in place of %%CLICKTAG%% as that is specific to AdvertPro.

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