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7 Answers

Unique Zoneid

Asked by: 534 views User Questions

Hello,

One page for example will have qty-12 zones for 120×60 media.

I am thinking to make each zone an unique zoneid.

My rationale is a campaign can target one or more zones. For:

1 Run of the page media delivery, one campaign can target all 12 zones.
2 Premium zone position delivery, one campaign can target 1 zone.

Are there any tradeoffs to decide on between making each zone a unique zoneid or all zones the same zoneid?

Thank you,

Robert

7 Answers



  1. renegade_mike on May 15, 2009

    How are the zones positioned on the page? Are they in a single row, column, or grid layout? If they are, I would advise using a single zone. When you generate code for the zone, check the Display Multiple Ads option. That option will let you display all 12 ads, select the desired layout, and also how much pixel spacing you want between the ads.

    The biggest reason is that the Display Multiple Ads option will not display a campaign in more than one position, so you won’t see any duplicate ads.

    It is also still possible to define the order of the ads with chains. Campaigns in higher chains will be displayed first. For example, say you sell one campaign (A) all impressions for the first position, another campaign for the second position (B), and the remaining ten campaigns will rotate in the lower positions. You would put A in chain 2, B in chain 1, and the rest of the campaigns all in chain 0 so they can rotate.

    With only a single zone, not using the Display Multiple Ads option would lead to you seeing duplicate ads and it would be impossible to target a campaign to a specific position.

    Using multiple zones, you would be able to target a campaign to a specific position but you would still have the problem of duplicate ads as long as any campaigns were assigned to multiple positions.

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  2. Robert on May 16, 2009

    A The zones are positioned on the page as follows:

    Page top position – 8 zones – 2 rows X 4 columns layout
    Page bottom left position – 2 zones – 2 rows X 1 column layout
    Page bottom right position – 2 zones – 2 rows x 1 column layout

    In our test implementation, each position is 1 zoneid, so we have qty-3 zoneids.

    B ‘Display Multiple Ads’ [DMA] Benefit

    I am still in understanding mode.

    Essentially the benefits of DMA approach are:

    * Zone code generation and layout and pixel spacing productivity.
    * Eliminate duplicate ads per position.

    C How to provide premium zone media delivery?

    Let’s say the single zone in the top left-hand corner of the ‘page top’ is the most valuable zone on the page to an advertiser.

    An advertiser may want to ‘own’ this zone for 1 year, for example. If I understand correctly, I can create campaigns for the one advertiser using both chains [inter-chain] and priority [intra-chain] priority methods to this one zone. The advertiser will have a set of ads dedicated to this position.

    “Using multiple zones, you would be able to target a campaign to a specific position but you would still have the problem of duplicate ads as long as any campaigns were assigned to multiple positions.”

    This ‘duplicate ad’ problem is solved by excluding ads from campaigns that do not target the specific position: the single zone in the top left-hand corner.

    D Could you please let me know if I am understanding incorrectly, or if I am missing an important point.

    Thank you.

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  3. renegade_mike on May 18, 2009

    A The zones are positioned on the page as follows:

    Page top position – 8 zones – 2 rows X 4 columns layout
    Page bottom left position – 2 zones – 2 rows X 1 column layout
    Page bottom right position – 2 zones – 2 rows x 1 column layout

    In our test implementation, each position is 1 zoneid, so we have qty-3 zoneids.

    Ok, that’s good. The exact zone setup you need to use DMA.

    Essentially the benefits of DMA approach are:

    * Zone code generation and layout and pixel spacing productivity.
    * Eliminate duplicate ads per position.

    Yes

    C How to provide premium zone media delivery?

    Let’s say the single zone in the top left-hand corner of the ‘page top’ is the most valuable zone on the page to an advertiser.

    An advertiser may want to ‘own’ this zone for 1 year, for example. If I understand correctly, I can create campaigns for the one advertiser using both chains [inter-chain] and priority [intra-chain] priority methods to this one zone. The advertiser will have a set of ads dedicated to this position.

    That’s correct.

    “Using multiple zones, you would be able to target a campaign to a specific position but you would still have the problem of duplicate ads as long as any campaigns were assigned to multiple positions.”

    This ‘duplicate ad’ problem is solved by excluding ads from campaigns that do not target the specific position: the single zone in the top left-hand corner.

    You have 8 zones in your top position. Unless you sell each of them out to an advertiser, you will have rotation in some of them. Where there is rotation, there is the possibility for a campaign to show up in one or more or even all of the zones it runs in. The only way to prevent that from happening and guarantee unique displays is to use DMA.

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  4. Robert on Mar 02, 2010

    In the 05-18-2009 post, referencing the first and third ‘Quotes’:

    If we don’t use the ‘priority’ or ‘chain’ techniques, what are other methods to/how do I create campaigns so the media will be delivered only to the zone in the top left-hand corner of the ‘page top position’ [this position is 1 zoneid].

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  5. renegade_mike on Mar 03, 2010

    I assume the top position is probably a 728×90 banner? All you need to do is only assign the campaign to the zone for that position. If you also have a bottom 728×90 position, I would suggest creating a separate zone for that position. That way you can easily handle cases where advertisers don’t want to be in both the top and bottom position.

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  6. Robert on Mar 03, 2010

    No problem.

    Post #1 and #3 in this thread give the detailed specs on the media size and number of zones per position, resulting in qty-3 zoneids.

    I am very interested to understand specifically if there are any other campaign options to deliver media to only the ‘top-left zone’ in the ‘page top position’, while selecting DMA option you’ve recommended.

    We are starting our AdvertServe implementation with only 120 X 60 ads.

    Thanks.

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  7. renegade_mike on Mar 03, 2010

    Sorry, I must not have gone back up and read your other posts before.

    I see now that the page top position is going to have 8 ads of 120×60 size – 2 rows X 4 columns

    I recommend you use a single zone for that position and use the display multiple ads option in the code wizard to give you 8 ads in the 2×4 grid layout. That requires the use of chains to target ads to certain positions within the grid. I would not recommend the alternative of having a separate zone for each of the 8 positions as that would make your page load slower and be more complicated to manage.

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