1 campaign w/ 10 media, or 10 campaigns w/ 1 media?
Asked by: 642 views User Questions
Let’s say in one day I have qty-10 120×60 banner media to create campaign[s] for, and the limits, capping, targeting, zone and rates are the same for all qty-10 media.
Does it make any difference to AdvertServe if I create:
* Qty-1 campaign which includes 10 media, or
* Qty-10 campaigns which each includes 1 media?
Let’s also assume all media/campaigns have the same priority and chain.
To me the obvious trade-offs are:
* If I create just qty-1 campaign, this effort is more efficient because I have added all 10 media in only 1 campaign creation cycle.
* If I create qty-10 campaigns each with 1 media, I have the most edit control, if I need to change for example limits, capping, targeting, zones and/or rates.
Just wondering what your thoughts are, and if there are any AdvertServe functionality/performance preferences or best practices?