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4 Answers

How does 1 campaign work which targets zones that use and don’t use custom targeting?

Asked by: 1312 views API / Integration

How does one campaign work which targets zones that use and don’t use custom targeting?

Let’s use this example for a two-page web site, each page has qty-1 120×60 zone and:

Page 1 – does not using custom targeting.
Page 2 – does use custom targeting -> custom field #1.

Reference here for the process to add custom targeting to a campaign:
http://forums.renegadeinternet.com/showthread.php?t=922

Question A

Can we use the identical zone code for page 1 and 2? [Constructed as explained here:
http://demo.renegadeinternet.com/advertpro/docs/html/manual/integration.html#custom and here: http://forums.renegadeinternet.com/showpost.php?p=2909&postcount=2 ]?

The rationale for this question is:

* We’d want to do this to eliminate creating different zone codes.
* Question B2.2 below is the second rationale.

Question B

B1 When the user views ‘Page 1’ is the media displayed on a random basis, say prioritized based on priority or chains methods?

B2 When the user views ‘Page 2’ is the media displayed either:

B2.1 First using custom targeting: when the campaign Custom Field # 1 data parameter matches the custom variable delivered to the ad server [“Custom targeting allows you to pass data to the ad server to be targeted.”] ? Then,

B2.2 Second, not using custom targeting: i.e. when there is no match between the parameter and the custom variable delivered to the ad server?

Summary

What we’re trying to achieve with our customers [and implement it as simply as possibly] is to tell them:

* On selected pages your ad will be displayed on a [custom] targeted basis, and
* Your ad will be displayed on a ROTS [run of the site] basis on:
- Pages which do not use custom targeting.
- Pages which do use custom targeting, but there is no match.

We’d rather create:

* One zone code that can do both of these options.
* One campaign that can do both of these options.

Than having to create two zone codes.

Thank you.

4 Answers



  1. renegade_mike on Apr 02, 2010

    You would need to have two versions of the campaign. One with the custom targets to run on pages where you use the custom targeting. And another ROS campaign that will run everywhere else.

    No other way to do it because when you enter targets for a campaign, those MUST match for the campaign to show up because that’s how targeting works :)

    You don’t absolutely need to have more than one zone. What you could do is just put your ROS campaigns in a lower chain that the custom targeted ones. That way it will fall back on the ROS campaigns on the pages where you aren’t using the custom targets.

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  2. Robert on Apr 05, 2010

    1 It is clear two campaigns are required.

    2 Regarding zone codes, could you please clarify “You don’t absolutely need to have more than one zone.” Which means to me, “you don’t need to but you could.”

    I think I am missing a subtlety in that stmt.

    The decision we would like help with please is:

    On the page with custom targeting with the campaign scenarios noted in the original post, in the single physical location/space on the page for a 120×60 banner:

    A Do we paste qty-1 zone code: it is dual-purpose and can display media for both:

    * Custom targeting campaigns
    * ROS campaigns

    B Do we paste qty-2 zone codes [in the single location/space]:

    * One is dedicated to only custom targeting campaigns
    * The other is dedicated to only ROS campaigns.

    Whether ‘A’ or ‘B’ is implemented, the zonecode is qty-1 zoneID.

    What ‘factors do we consider’/’tradeoffs do we make’ to decide whether we implement ‘A’ or ‘B’?

    Thank you.

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  3. renegade_mike on Apr 05, 2010

    Well, you can only have one zone code in a position on a page. You can’t put two zone codes in the same position. Just want to make sure you are clear on that.

    I just figured you might want two zones for reporting purposes. One zone would be used on pages where you are using the custom targeting. The other zone could be used on the other pages where there is no custom targeting. It would allow you to report on those groups of pages separately is all. If that’s not important to you then one zone will meet your needs.

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  4. Robert on Apr 05, 2010

    Thank you I am clear on that.

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