Welcome Guest. Sign in or Signup

3 Answers

Should I have zones also identified by section of the website?

Asked by: 616 views User Questions

Should I have zones also identified by section of the website?

* I don’t know if I should have zones also defined by section of the website to make report data more robust.

1 Summary Zone Spec

* Qty-12 120×60 zones per page:
- Qty-8 [2 rows x 4 columns in the header] – zoneID #1
- Qty-2 [2 rows x 1 column in the footer – left hand side] – zoneID #2
- Qty-2 [2 rows x 1 column in the footer – left hand side] – zoneID #3

As described here:
http://forums.renegadeinternet.com/showpost.php?p=2832&postcount=4

* Pages in site are structured per section as follows:

www.domain.com/A – qty-3 or 4 custom variables
www.domain.com/B – qty-1 custom variable [a different variable than A]
www.domain.com/C – no custom variable
www.domain.com/D – no custom variable
www.domain.com/Misc – no custom variable – about, contact, etc pages

* I am planning to have three zoneIDs per page.
* I was not planning to have any zoneID per section of the website.

* Campaigns will be either/both:

- Custom targeting campaigns to only sections A and B
- ROS campaigns to all sections of site including sections A and B

B I haven’t studied AdvertServe reporting in detail but I think the above spec will report, in part, per advertiser, per campaign, per media:

* Views, clicks and actions per custom variable X zoneID1, 2 and 3. So the custom variables give me data/insight into sections A and B. [Basically for custom targeting campaigns]

* For ROS campaigns I get views, clicks and actions per zoneID1, 2 and 3. But I am missing details about which section – A, B, C, D, Misc – views, clicks and actions occur on.

C I am thinking maybe a complete spec for zones is as follows:

zoneIDA.1, zoneIDA.2, zoneIDA.3
zoneIDB.1, zoneIDB.2, zoneIDB.3
zoneIDC.1, zoneIDC.2, zoneIDC.3
zoneIDD.1, zoneIDD.2, zoneIDD.3
zoneIDMisc.1, zoneIDMisc.2, zoneIDMisc.3

This spec will give me robust data for ROS campaigns.

D I am planning to give advertisers access to their data via advertiser account login [haven’t studied this in detail] per:
http://services.renegadeinternet.com/tutorials/advertiser.html

Any suggestions for improvement to the zone spec are welcome and appreciated.

Thank you.

3 Answers



  1. renegade_mike on Apr 08, 2010

    Well, for more robust reports broken down by section of your site I would consider duplicating your three zones for each of your sections. You have three zones and five sections, so that would only be a total of 15 zones. That really isn’t very many zones to manage.

    0 Votes Thumb up 0 Votes Thumb down 0 Votes



  2. Robert on Apr 08, 2010

    OK, that’s helpful.

    Now, what are the options to ID the zones?

    * Is the only option zoneID1, zoneID2, …zoneID14, zoneID15?

    * Is something like zone naming as noted in ‘C’ above an option? [Or alternatively 1.1, 1.2, 1.3; 2.1, 2.2, 2.3; to 5.1, 5.2, 5.3.] This option is slightly simpler because zone1, 2 and 3 per section [header, left footer, right footer] don’t need to be figured out compared to 1 to 15 if we need to make mods.

    * Other?

    I’m trying to eliminate experimentation by starting with a ‘best practice’.

    Thanks!

    0 Votes Thumb up 0 Votes Thumb down 0 Votes



  3. renegade_mike on Apr 08, 2010

    Yeah, the zone ID#’s will go in sequence. No way to change that. Not sure why you would worry about that for any reason though.

    I’d just make sure you name the zones so it’s easy to distinguish them. My suggested naming scheme would be:

    Section A / 120×60 / Header (2×4 row/col)
    Section A / 120×60 / Footer Left (2×1 row/col)
    Section A / 120×60 / Footer Right (2×1 row/col)

    Section B / 120×60 / Header (2×4 row/col)
    Section B / 120×60 / Footer Left (2×1 row/col)
    Section B / 120×60 / Footer Right (2×1 row/col)

    And so on… makes it easier for you to identify them and also the advertisers when they’re looking at reports.

    0 Votes Thumb up 0 Votes Thumb down 0 Votes