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3 Answers

Inquiry: Zone code and Publishers/Advertisers reporting

Asked by: 851 views API / Integration

I am referencing this post:
http://forums.renegadeinternet.com/showthread.php?t=919

I’ll assume:

* A ‘Publisher’ has a website separate from ours, and the users of the publisher’s website are a target market for our advertisers.

* We’ve got 100 publishers to recruit.

A Zone code

1 Let’s say we’ve got 24 zoneIDs on our website. Is the idea we just create zoneID 25 zone code and distribute the zone code to the publishers for them to paste into their website?

2 It turns out for custom targeting campaigns on our website, the custom variable #1 ranges from n=1 to 100, where n is also the publisher number we have to recruit. For example, custom variable # 1 = 45 is for publisher number 45.

The publishers website does not have custom variables though, so what we’d like to do is per publisher, preset the zone code we give them to the appropriate publisher number. For example,

Publisher 30 -> zoneID 25 zone code with custom variable # 1 set at 30
Publisher 55 -> zoneID 25 zone code with custom variable # 1 set at 55
:
:
Publisher 70 -> zoneID 25 zone code with custom variable # 1 set at 70

3 The end result is all campaigns configured with custom variable # 1 = 55, for example:

* On our website, custom variable # 1 is dynamic and those campaigns will be delivered when the custom variable = 55; and
* On the publisher’s website, custom variable #1 is static and those campaigns will also always be delivered to his website.

4 Is this approach for ‘static’ custom targeting zone code ok, or is there a better way?

B Reporting

I’ve created a test advertiser account and test publisher account.

1 Advertiser

It looks like in the reports the advertiser gets to see stats at a zoneID level, not a publisher level. So the each advertiser will see one set of data which represents zone ID 25, which consolidates the data from the 100 publishers.

Unless I create a zoneID for each publisher. [“it's possible to share the same zones between all of your publishers rather than…” from post t=919.]

I just reread this post, and does the ‘Publisher ID’ somehow get reflected in the reports the advertiser sees?
http://forums.renegadeinternet.com/showpost.php?p=2886&postcount=3

2 Publisher

It looks like in the reports the publisher gets to see stats at the advertiser level including media and campaigns, and other data.

Is my advertiser and publisher reporting understanding correct?

3 Answers



  1. renegade_mike on Apr 22, 2010

    A Zone code

    1 Let’s say we’ve got 24 zoneIDs on our website. Is the idea we just create zoneID 25 zone code and distribute the zone code to the publishers for them to paste into their website?

    2 It turns out for custom targeting campaigns on our website, the custom variable #1 ranges from n=1 to 100, where n is also the publisher number we have to recruit. For example, custom variable # 1 = 45 is for publisher number 45.

    The publishers website does not have custom variables though, so what we’d like to do is per publisher, preset the zone code we give them to the appropriate publisher number. For example,

    Publisher 30 -> zoneID 25 zone code with custom variable # 1 set at 30
    Publisher 55 -> zoneID 25 zone code with custom variable # 1 set at 55
    :
    :
    Publisher 70 -> zoneID 25 zone code with custom variable # 1 set at 70

    3 The end result is all campaigns configured with custom variable # 1 = 55, for example:

    * On our website, custom variable # 1 is dynamic and those campaigns will be delivered when the custom variable = 55; and
    * On the publisher’s website, custom variable #1 is static and those campaigns will also always be delivered to his website.

    4 Is this approach for ‘static’ custom targeting zone code ok, or is there a better way?

    Yes, that approach will work for you. Although there really is no reason to create another zone for each publisher. You could just have a set of zones that you share between all of your publishers. The custom targeting will take care of making sure they pull the correct campaigns from the zone.

    B Reporting

    I’ve created a test advertiser account and test publisher account.

    1 Advertiser

    It looks like in the reports the advertiser gets to see stats at a zoneID level, not a publisher level. So the each advertiser will see one set of data which represents zone ID 25, which consolidates the data from the 100 publishers.

    Unless I create a zoneID for each publisher. [“it's possible to share the same zones between all of your publishers rather than…” from post t=919.]

    I just reread this post, and does the ‘Publisher ID’ somehow get reflected in the reports the advertiser sees?
    http://forums.renegadeinternet.com/s…86&postcount=3

    The advertiser can indeed see publisher reports. Did you generate publisher tags and display any of the advertisers campaigns yet? You must not have if you cannot see any publishers in the reports.

    2 Publisher

    It looks like in the reports the publisher gets to see stats at the advertiser level including media and campaigns, and other data.

    Is my advertiser and publisher reporting understanding correct?

    Yes, that is correct for the publisher reports. They can see the advertisers, campaigns, media, etc…

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  2. Robert on May 07, 2010

    Refining my ‘A Zone Code’ posting slightly:

    I have been experimenting with the ‘Code Wizard’ creating HTML ‘Banner Code’ for a publisher, and have been selecting only the ‘Display Multiple Ads’ option.

    And have been inserting the text ‘custom1=cnf1|&custom2=&custom3=&custom4=&’ for example so only custom variable ‘cnf1|’ campaigns are displayed. Each custom variable is unique to a publisher.

    It is interesting to me I can configure any row, column or grid layout – based on our 120×60 ad size [which is a standard IAB size] – into other IAB standards such as the 120 x 600 ‘Skyscraper’.

    Given we’ve got 15 zones on our site, the simplest approach is:

    * Add only zone 16 which is exclusive to publishers’ websites.
    * Custom configure the ‘Banner Code’ with a row, column or grid layout which each publisher requests.

    This way we only have to concern ourselves with qty-1 publisher zone, and have the benefit of any configuration for this zone.

    Are there any best practices or other factors we should consider to improve or refine this approach?

    Thank you.

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  3. renegade_mike on May 07, 2010

    I think everything with your approach is good. Hard to think of any way you could refine it further, but down the road if you have more ideas they can always be added on using the additional custom fields. Nice to have that extendability just in case you need it.

    I don’t know if it would be much of an improvement, but you could use the publisher exclusion feature at the advertiser level to block all campaigns from an advertiser to a group of publishers but allow all of the rest. It could save you some data entry in a case where an advertiser wants to run on all publishers except for maybe one or two of them. Functionally it obviously makes no improvement though.

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