Inquiry: Zone code and Publishers/Advertisers reporting
Asked by: 801 views API / Integration
I am referencing this post:
* A ‘Publisher’ has a website separate from ours, and the users of the publisher’s website are a target market for our advertisers.
* We’ve got 100 publishers to recruit.
A Zone code
1 Let’s say we’ve got 24 zoneIDs on our website. Is the idea we just create zoneID 25 zone code and distribute the zone code to the publishers for them to paste into their website?
2 It turns out for custom targeting campaigns on our website, the custom variable #1 ranges from n=1 to 100, where n is also the publisher number we have to recruit. For example, custom variable # 1 = 45 is for publisher number 45.
The publishers website does not have custom variables though, so what we’d like to do is per publisher, preset the zone code we give them to the appropriate publisher number. For example,
Publisher 30 -> zoneID 25 zone code with custom variable # 1 set at 30
Publisher 55 -> zoneID 25 zone code with custom variable # 1 set at 55
Publisher 70 -> zoneID 25 zone code with custom variable # 1 set at 70
3 The end result is all campaigns configured with custom variable # 1 = 55, for example:
* On our website, custom variable # 1 is dynamic and those campaigns will be delivered when the custom variable = 55; and
* On the publisher’s website, custom variable #1 is static and those campaigns will also always be delivered to his website.
4 Is this approach for ‘static’ custom targeting zone code ok, or is there a better way?
I’ve created a test advertiser account and test publisher account.
It looks like in the reports the advertiser gets to see stats at a zoneID level, not a publisher level. So the each advertiser will see one set of data which represents zone ID 25, which consolidates the data from the 100 publishers.
Unless I create a zoneID for each publisher. [“it's possible to share the same zones between all of your publishers rather than…” from post t=919.]
I just reread this post, and does the ‘Publisher ID’ somehow get reflected in the reports the advertiser sees?
It looks like in the reports the publisher gets to see stats at the advertiser level including media and campaigns, and other data.
Is my advertiser and publisher reporting understanding correct?