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1 Answers

Discrepency between Doubleclick and AdvertPro reporting

Asked by: dacarr 1028 views Third Party Ads


We have a campaign, using Doubleclick tags, that is reporting about half of the delivery that AdvertPro is reporting. The tags have the %%CLICKLINK%% and %%TIMESTAMP%% placeholders.

We can’t figure out why there’s this difference.

Any ideas?

1 Answers

  1. renegade_mike on Mar 16, 2011

    Usually when you have a discrepancy that large with DART there is something wrong with the tags. I would ask the advertiser to provide you with new tags. If the discrepancy remains, they should ask DART technical support to investigate if there’s an issue with the campaign on their end.

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