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keeping track of reservations

Asked by: 259 views User Questions

Hi,

I hope I can make clear what I’m hoping to be able to do.

I’m wondering if there is an effective way to keep track of currently running ads along with future campaigns and reservations. I help manage our magazine’s website and we have 5 or 6 active zones (with only 3 or 4 in regular use, the rest running house ads) and I never have an easy answer when an advertiser asks about space availability. I have to plow through campaign listings, noting start dates and impressions, etc. It would be great if there was an app or program I could customize to ‘look’ like our web page, showing me what is currently running and what is reserved in future to run, etc.

If such an app/program doesn’t exist, does anyone have suggestions for how best to do this? I suppose I could just design a graphic that simulates our web site with the zones in place,where i could then type in what’s running and what’s upcoming, etc

2 Answers



  1. Mike Cherichetti on Jan 12, 2012

    This is something that we’re working on for our next version. We are adding some reports to make inventory management, planning and forecasting easier. We’re hoping to have it released by May, so it’s not too far off.

    What I’ve always recommended is using an Excel spreadsheet to keep track of how many impressions you’ve sold and have available in each of your zones. It works best if you have a sheet for each month that lists the expected, sold and available impressions for each. To start it off with an estimate what works best is generating a general summary report for the previous month and exporting it to Excel format so you can extract the zone summary sheet form it. It’s not perfect because it gives no consideration to traffic spikes or seasonal highs/lows, but it gives you a pretty good estimate to go on.

    Your idea of showing the available impressions over top of a mockup of your web site would be really slick. I bet we could actually do that with your real web site by loading it into a frame and aligning a box with the available impressions adjacent to the ad zones. I’m pretty sure that’s how Google Analtyics does their site overlay reports in fact. Definitely something for us to consider and look into, so thanks for the idea and suggestion!

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  2. Justin on Jan 16, 2012

    Thanks Mike! I’ll give Excel a try and will look forward to any new developments you guys come up with!

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